The Chris Kermode Column: ‘Greatness Within’ is the new ATP mantra
The ATP World Tour has launched a new global marketing campaign entitled “Greatness Within” and its goal is to showcase players and tournaments in a powerful new way. With that campaign in mind, it was highly appropriate that two of the game’s greatest ever players in Roger Federer and Rafael Nadal set the stage for the new season with their epic and historic Australian Open final showdown.The
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